Austin PGA Tour event loses Good Good as title sponsor amid ad controversy

By Liam Tremblay — 27 August 2026 — 4 min read

Good Good Golf will no longer serve as the title sponsor for a PGA Tour event scheduled for November, and its partnership with Callaway has ended. This development follows widespread criticism over a video advertisement for a new Callaway driver, which depicted a man shoving a woman to the ground as she attempted to touch the golf club.

The controversial video, featuring Garrett Clark, a co-founder of Good Good, and Alexis Miestowski, both associated with the company, showed Clark telling Miestowski, “Do not touch my new driver,” after pushing her. The video was removed on the same day it was posted, August 20, but continued to circulate on social media platforms, leading to significant backlash. Both Good Good and Callaway issued apologies, though these had limited impact.

Sponsorship Changes and Corporate Responses

The PGA Tour confirmed that Good Good decided to withdraw as the title sponsor for the new tournament, which is scheduled for November 12-15 in Austin, Texas. The tournament will still proceed, and its name on the PGA Tour‘s website has been updated to the “Austin Championship.”

PGA Tour CEO Brian Rolapp expressed disappointment with Good Good‘s initial response to the controversy, noting that it did not align with the tour’s values. He described Good Good‘s role as a title sponsor as a “fluid situation” before the company’s decision to step away. The tour released a statement acknowledging Good Good‘s decision to focus on its organization and emphasized the PGA Tour‘s belief in golf’s capacity to unite people and foster an inclusive environment.

Callaway also announced the immediate termination of its three-year sponsorship with Good Good. Chip Brewer, Callaway‘s CEO, admitted that his company had approved the video before its release, stating that this approval should not have occurred. Callaway has committed $1 million to support organizations dedicated to preventing violence against women, implemented internal corrective actions, and strengthened its approval procedures to prevent similar incidents in the future. Brewer apologized for the harm caused and stated that the content was inappropriate and did not reflect Callaway‘s values, emphasizing the company’s stance against discrimination, domestic violence, and threatening behaviour.

In a social media post, Good Good stated, “After thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the tour event in Austin this fall.” The company acknowledged the need for internal work, focusing on its team, culture, and learning from the situation.

Reactions and Industry Impact

The controversy extended beyond sponsorships. Golf Channel postponed a Good Good reality show, reportedly because a sponsor, Galaxy Golf, requested its brand be removed from the telecast. Additionally, Dick’s Sporting Goods removed Good Good apparel from its stores.

Garrett Clark, a co-founder of Good Good, posted an eight-minute video on Wednesday evening, calling the advertisement “the worst ad known to man” and stating that the reaction was “not what we stand for.” He clarified that the video was intended as a spin-off from the 2026 movie “Obsession,” where he was meant to portray an obsession with his driver. Clark apologized for his role in the ad and condemned domestic violence and abuse, while also denouncing hate and death threats received by Alexis Miestowski on social media. He urged critics to direct their anger towards him or Good Good instead.

Good Good Golf, launched as a YouTube channel in 2020, has grown to become a prominent content creator in golf, featuring both men and women in various challenges. The company has expanded into made-for-TV shows, apparel, and other merchandise. The PGA Tour has increasingly collaborated with such content creators in recent years, even organizing exhibitions during events like The Players Championship and Tour Championship, to attract new fans and modernize its brand. This incident highlights a clash between traditional golf sensibilities and the newer internet culture.

The PGA Tour‘s embrace of golf influencers and personalities has been part of its strategy to engage new audiences amidst challenges from alternative tours like LIV Golf and online media companies. The now-renamed Austin Championship was seen as an innovative collaboration bridging the established and emerging worlds of golf. The incident has prompted significant discussions that may influence future partnerships between the PGA Tour and online content creators.

Good Good‘s mission, according to Clark, has always been to make golf more inclusive, including expanding the women’s side of the game.

The Video’s Content and Apologies

The 60-second video for the Callaway driver, co-branded with Good Good, depicted Garrett Clark pushing Alexis Miestowski to the ground as she reached for the driver. After she was on the ground, he leaned over and told her not to touch his new driver. The video was promptly removed the night it was posted, and apologies from both Good Good Golf and Callaway Golf followed the next day.

Callaway CEO Chip Brewer later issued an additional apology, acknowledging that while Good Good produced the video, Callaway had approved it before its publication. Brewer stated that the approval should never have happened and that the company would conduct an investigation into the matter. Callaway‘s social media channels confirmed on Thursday that its relationship with Good Good had ended effectively immediately.

The PGA Tour continues to monitor the situation, which Rolapp described as evolving.

Source: sportsnet.ca